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ASPCA launches “Save More Lives” challenge

In Animal News on April 12, 2010 at 8:54 pm

The ASPCA is counting on a competitive spirit to help increase adoptions from August through October. With the announcement of the “Save More Lives” $100K Challenge, shelters around the country can vie for the grand prize by finding creative and innovative ways to help save and find homes for shelter animals.

“We continue to [encourage] learning within all of our communities as well as looking for model programs in other communities,” says Julie Morris, vice president of community outreach for the ASPCA. “The $100K challenge, along with ASPCAPro.org, will act as a resource for both our partners and all shelters for do-it-yourself programs to save lives.”

The ASPCA launched the challenge on April 8th and will be accepting applications through June 30. The contest itself will begin on August 1st. To qualify for the grand prize, shelters must save a minimum of 300 more cats, dogs, kittens, and puppies during the three-month period than they had in 2009 during that same time frame. The winner will be the shelter that shows the greatest increase.

Aside from the $100,000, the ASPCA will also be rewarding one shelter with $25,000 for doing the most to inspire and engage its community to get involved in promoting pet adoptions and reuniting lost animals with their pet parents.

Winners will be announced in early December. —Brendan Quealy

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