Since 1996 Leaping Bunny has been the authority on cruelty-free goods. They aim to make shopping for products that do not test on animals simple and straightforward. In response to brands designing their own bunny logos to trick consumers, Leaping Bunny formed the Coalition for Consumer Information on Cosmetics (CCIC) along with eight animal protection groups.
The Leaping Bunny stamp of approval is the only way to know if a product doesn’t test a single ingredient on animals in any phase of product development and has pledged not to do so in the future. Leaping Bunny warns that some products state they do not test on animals, when in fact they simply contract other companies to do the testing.
At http://www.LeapingBunny.org consumers can take a pledge to go cruelty-free as well as download a shopping guide detailing all Leaping Bunny approved products. Such brands include The Body Shop, Burt’s Bees, L’Occitane, Mary Kay and Paul Mitchell.