Twitter is taking over! It’s not just for people anymore; one special cat named Romeo has raised more than $5,000 to benefit animal rescue organizations. What started as a bit of a joke has morphed into a phenomenon. Romeo became a Twittering cat back in February and quickly began gaining followers … more than 3,000 of them to date!
The phenomenon provided a powerful platform for a widespread fundraising effort for nonprofit rescue organizations. Romeo has committed to contribute 5 cents for each follower on Twitter, and those followers have shown support in droves by matching his donations.
This project has evolved even further into a monthly FURPOWER campaign. A new rescue organization is selected each month via random drawing. Submissions are accepted during the preceding month on Romeo’s blog at RomeoTheCat.com. Nominated organizations must be US-based, dedicated nonprofits, and include cats in their efforts. Several pet brands have recognized the significance of the FURPOWER campaign and have hopped on board as sponsors. Romeo’s efforts even received mention in David Pogue’s blog in The New York Times in March.
During the first week of April, Romeo and his followers have raised more than $1,200 for Kitten Rescue in Los Angeles. To participate or learn more, visit RomeoTheCat.com. —Christina Cottini